So you’re hiring a marketing manager for your organisation.
Maybe you’re scaling up and need a dedicated marketing manager to take this confusing and complex part of running an organisation off your hands.
Perhaps you simply want someone who’s got a bit more experience in the field.
Either way, it’s crucial that you get this step right.
Our recruitment consultant in Melbourne can fill all manner of office support roles, ranging from receptionists to high-level positions such as – you guessed it – marketing managers.
Trust us, we’ve got some experience filling this particular role!
Hiring your first marketing manager? Don’t know what to look for? Here are some pointers from our vault to get you started…
What does a good marketing manager do?
The first thing you need to understand when hiring a marketing manager is exactly what they do. After all, you can’t fill a role unless you know what that role requires!
Most people think that marketing managers focus solely on advertising and getting the word out there.
This is an important part of their responsibilities, sure – however, it isn’t all they do!
Marketing is more than just advertising – it also includes every touchpoint you have with your customers such as:
- Add-on services
- Post-purchase support
- Customer loyalty programs
- Customer data retention
- Data analysis
- Public relations
- Product and service creation
Advertising might be the most visible part of marketing, but by no means is it the only one!
What are the qualities of a good marketing manager?
As you can see, there’s a truly mind-boggling number of duties that a marketing manager will need to carry out.
And that demands a diverse skill set from whoever you end up recruiting.
What skills are we talking about?
Data analysis skills
A lot of marketing is built around data – we’re talking conversion rates, customer retention rates, ROI, metrics and more.
This data is crucial to many marketing decisions – as such, it’s important that whoever you hire as marketing manager has a strong understanding of statistics and data.
And not just an understanding, either – ideally, they should be able to detect trends and interpret what the data’s telling them too.
Understanding of your industry, organisation, its product and your market
How are you supposed to market something if you don’t understand who you’re marketing to?
When recruiting a marketing manager, you need to choose a candidate who understands your customer and what they want.
They’ll also need to understand your industry, the big players, what customers expect and the big trends.
Most importantly, they need to understand how your business can meet those demands.
That includes what sets it apart from its competitors and how you can use your strengths to give customers what they want.
Long-term, big-picture outlook
The best marketing managers play the long game – that is to say, they keep the big picture in mind when making marketing decisions.
There are plenty of real-world examples of why it’s so important that you keep the big picture in mind:
- Kodak invented digital photography back in the 70s, but didn’t follow-up because they were worried they would cannibalise sales of photography film
- Blockbuster turned down an offer to buy Netflix
- High-end brands like Mercedes, Gucci or Apple don’t offer more affordable products – it might lead to short-term sales, but could hurt their image in the long-run
Needless to say, this is a quality you’re going to want in the person making all of the marketing choices for your organisation.
The usual suspects
Just like any other managerial position, it’s crucial that your prospective marketing manager is a competent manager.
That goes beyond marketing-specific traits and knowledge, and covers things like:
- Conflict resolution
- Budgeting and time-management
- Short and long-term planning
- Ability to work with external contractors
- Cross-team communication
You know, all the usual skills anyone applying for a management role, be it marketing or otherwise!
Recruiting a marketing manager for your organisation
Okay, so now you know what skills you’ll need from a prospective marketing manager.
Now for the hard part: finding the right person for the role.
Sure, the process itself might be pretty straightforward – put up a job description, sift through them, conduct interviews, call references… you’ve done it a million times.
Of course, those weren’t for marketing managers!
You’re going to want to be a lot more careful when bringing in a marketing manager from outside.
To start with, you’ll want to ask for data or case studies from their previous roles. Figures like ROI, conversion rates, revenue – be sure to ask for hard numbers instead of just taking their word for it.
During the interview, it’s also a good idea to quiz them on their understanding of your industry and customers. A strong candidate will already have done their homework, or will be sharp enough to make some on-the-spot observations.
And finally, you can always test them by assigning a case study to work on – preferably a case study based on a decision your organisation made in the past.
Even if they come back with a completely different course of action, it can provide a valuable insight into what you could have done differently – something that can be a big help going forward!
Unbundled recruitment services
Recruitment can be a time-consuming process – luckily, it’s something that a permanent recruitment consultant can help you out with.
We know what you’re thinking: perhaps you can’t justify the cost that comes with bringing in a recruitment service for a single role.
Luckily, there’s nothing saying that you need to engage a permanent recruitment consultant for the entire process.
You needn’t engage our employment agency for the entire process – our team offers individual services, saving you from the cost of having to engage a professional recruiter.
Do you only need someone to:
- Sift through applications?
- Come up with a job ad that captures attention?
- Take preliminary interviews off your hands?
Whatever you’re looking for, our recruitment consultants in Melbourne can help – all you need to do is get in touch!
The team you can trust when it comes to recruitment in Melbourne
However, that doesn’t mean that we can’t help!
The best recruitment agencies in Melbourne aren’t the ones that specialise in a single industry, but the ones that:
- Look beyond experience and qualifications
- Cast a wide net when looking for candidates
- Doesn’t just recruit for entry-level positions
- Recruits for a wide range of office support roles
Whether you’re looking for a marketing manager, aiming to fill an executive role or simply need people for temp work in Melbourne, our recruiting team can be a big help.
We can find candidates for positions that run the spectrum from frontline to managerial level. With our 80% referral rate from some of the country’s most recognisable organisations, you can trust us to help you find the best person to act as your marketing manager.
Need a vacancy filled? Call (03) 9821 4144 today!