How To Use Social Media for Recruitment
The Recruitment World Has Seen a Revolution
Leveraging social media has been shown to improve candidate quality by 44% over using only “traditional” recruiting techniques like phone screenings and filtering resumes based solely on skills and experience.
Social media allows not only information about a candidate’s experience and skills, but a glimpse into their lifestyle, values and cultural fit. This is crucial for companies looking not just to recruit and hire, but also to engage employees and improve retention rates.
Originally social media’s importance to recruiting has been limited to the way it is used to weed out candidates who might be a bad fit – those unprotected (possibly racist or sexist) tweets can do serious damage.
But networks like LinkedIn, Facebook and Twitter have become a convenient and comprehensive way for recruiters to find, ‘like’ and connect with candidates.
Filtering candidates through social media platforms also helps determine if they would be willing to consider a move.
When using LinkedIn as a screening tool, one can also look for candidates who’ve gained endorsements, who belong to professional groups and follow relevant companies and people.
This tells the recruiter that they are engaged and active in their profession, and are likely to be engaged and active as one of our employees. You can’t find that kind of information on a resume.